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The entire exhibition industry has seen a dramatic increase in employee turnover in the past few years. Theatre chains typically could rely on a steady supply of eager and willing entry-level employees, but are now faced with real training and compliance issues in order to provide a family friendly environment.
At the same time almost every theatre has found additional revenue from advertisers trying to reach their audience. This brings compliance and execution of various advertising activities into question.
CMRS has extensive experience in evaluating the level of customer service provided at each theatre along with concession up selling/suggestive selling, ticket handling, cleanliness, ad compliance and the proper placement of promotional displays.
Let CMRS be your partner and provide you factual information on theatre performance
and compliance.
CMRS Theatre Evaluation Services include assessments of:
- Employee Performance
- Customer Service
- Ticket Handling
- Cleanliness
- Concession Stand Operation
- Product/Display Placement
- Trailer Placement
- Patron Counts
- POS/Promotional Materials
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