The use of mystery shopping services is the most objective way to gain information on customer service and satisfaction, site condition, and employee performance across various locations. The use of mystery shopping services also affords the opportunity to covertly examine the performance of competing retail stores.

CMRS has been providing mystery shopping services to clients for over twenty years. Programs are continually being conducted at restaurants, movie theatres, convenience and food stores, gas stations, lumber and hardware centers, mass merchants, financial institutions, and retail clothing outlets.

A CMRS mystery shop program will provide you with a snapshot of what a typical shopper experiences in your retail outlet. Ongoing programs provide you the opportunity to monitor progress of marketing strategies or policy changes. A mystery shop program will also allow you to identify trends in performance over a set period of time.

CMRS provides mystery shopping services that include operational, incentive-based, competitive, and telephone-based programs.

CMRS Mystery Shopping Services include assessments of:

• Employee Performance
• Customer Service
• Cash Transactions
• Cleanliness
• Operational Procedures
• Product/Display Placement
• Store Profiling
• POS/Promotional Materials

CMRS offers a variety of service schedules, including: cycled visits, project based, blitz, or "time-definite" service programs. Benefits include:

• Increased adherence to corporate standards
• Updated store profiling
• Enhanced customer experience
• Increased overall customer service
• Enhanced product positioning
• Maximized promotions
• INCREASED SALES

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